Greenfield project – Establishment of a production and sales location in Brazil
Project
Duration: 9 months
Role in the project: Project Manager / Managing Director
Operational area, geographical:
- Brazil
- South America
- Germany
Company
Type: Mechanical engineering
Turnover: 40 Mio. EUR
Number of employees: 160
Description
The company is a German manufacturer of high-pressure hoses. In order to be close to the global customers also in South America, a plant was built in Brazil.
Due to the existing rough plan I was entrusted as “man of the first hour” with the implementation of the Greenfield project.
Measures
- Milestone planning of the overall project
- Definition of subprojects
- Preparation/revision of the budget
- Determination of location according to previously defined criteria
- Business registration / obtaining permits on site
- Coordination with authorities and committees
- Selection / negotiation with suppliers on site
- Coordination / supervision of the installation of the infrastructure
- Personnel search / recruitment / training
- Import of the machines
- Customer talks / acquisition / relationship management
- Budget controlling
- Coordination of dates with all parties involved in Germany and Brazil
- Opening of the plant and go-live
Team
- Operations Manager, Development Manager and Sales Manager (Germany)
- Controller and IT specialist (Germany)
- Law firm (Brazil)
- Tax office (Brazil)
- Logistics companies (Brazil)
- Production Manager (Brazil)
- Assistant (Brazil)
- Various third party companies in Brazil (installation, personnel agency, etc.)
Reporting
- Regular coordination with third party companies in Brazil
- Weekly coordination with colleagues in Germany
- Bi-weekly progress report to management in Germany
Interfaces
- Management in Germany
- Operations Management, Development, Sales, Finance & Controlling, IT and Logistics in Germany
- Authorities (city administration, trade unions, tax office, etc.) in Brazil
- Law firm, tax office, logistics provider in Brazil
- All construction and installation trades in Brazil
- Local employees in Brazil
Success
Within a very short time (9 months), the plant was opened and began manufacturing and supplying customers on site. The plant was built “lean”, so that after the start-up phase there was only little need for optimization.
Within one year we were able to win two large key accounts (exclusively) for us.
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